If you want to intrigue a recruiter with your market research experience and qualifications, start by writing a strong cover letter. Use our market researcher cover letter example and industry-specific do’s and don’ts to ensure your document is engaging. ?Do showcase your specific strengths that are relevant to the key requirements for the position. Determine core priorities from the job description and explain how you can fulfill them.
- Don’t use fluff; avoid overusing buzzwords like people-person.” Display your relevant market research skills with specific and descriptive statements.
- Do use numbers whenever possible to prove how your market research skills have benefited your employers in the past. ?Don’t be generic or archaic when addressing the hiring manager. Avoid using Dear Sir” or Dear Madam.”?Do make it a point to stand out. What sets you apart from other market researchers? Focus on that.
- Don’t be overly-technical in your writing to the point where only another market researcher could understand it.
Market Researcher Advice
Want a job as a market researcher? You’ll need a business background, an understanding of research methods, and a compelling professional cover letter, like the ones shown in our cover letter examples below. Choose from a range of templates and unique designs. Click on any of these cover letter examples to get started on building your own market researcher cover letter. And put yourself on the path to a better job right now.
Cover Letter Tips for Market Researcher
Finding jobs as a Market Researcher takes the right mindset as well as skills that will help keep you on track. The following tips can help you meet your goals and find the job you’ve been searching for.
1. Join a support group. Being temporarily out of work can feel overwhelming and isolation. Joining a support group can help remind you that you are certainly not alone, and connect you with opportunities and connections.
2. Set goals for yourself. Setting manageable goals for yourself can help break down the process of seeking employment. These goals could be as simple as sending out a certain number of cover letters per week.
3. Keep up with your networking. Throughout your personal and professional interactions, chances are you have met several people that would love to help you out with your job search. Asking for a few minutes of their time over the telephone or coffee could help you out immensely, and you never know where your next lead could come from.
4. Maintain an online presence. Using sites such as Facebook, Twitter, and LinkedIn can make your professional profile accessible to potential employers.
5. Stay positive. Remember that your unemployment is only temporary, and a positive mindset can help you manage your stress and stay focused. The right attitude is crucial in the job seeking process.
Market Researcher Job Seeking Tips
When looking for jobs as a Market Researcher, remember that your cover letter is your calling card. You need to make sure your professional experiences are written about authentically. Following the advice below can help keep your cover letter in top shape.
1. Do not exceed two pages in your cover letter writing. This rule does not apply to academics, doctors, or those who may be using curricula vitae (CVs).
2. Do align the text flush left and always use bullets for listing items. This formatting technique can improve the readability of your cover letter.
3. Do not use generic language. Using words such as excellent” and hard-working” do not carry much meaning and should be avoided.
4. Do list work history in the following order: title of position, employer, city and state of employer, and employment dates.
5. Do create a Summary of Skills” section before listing your previous work experience. This will provide an at-a-glance view of your qualifications.
Land a job in market research
Are you interested in analyzing data? How about leading focus groups? Learn how you can contribute to the growing marketing industry.
Land a Job in Market Research
No one wants to shoot in the dark. That’s why, when deciding how to target their products, senior executives want access to the most informative data available. How do they procure it? By hiring market and marketing research specialists.
“There’s a huge movement for marketing intelligence,” says Michael Giordano, marketing technology agent at Aquent, a marketing and creative staffing agency in Boston. Using information about customer activity and qualitative data from focus groups, companies can determine which new products and services are necessary, and where to improve. “This research is not about manipulating consumers,” says Dan Quirk, marketing manager of Quirk’s Marketing Research Review, an industry trade publication in Minneapolis. “It’s about finding out what they want.”
If you’re interested in market and marketing research, here’s a guide on how to get a job.
Market vs. Marketing Research
According to Quirk’s, market researchers analyze market conditions -- i.e., how many pizzas are sold in northwest New Jersey. Marketing researchers, on the other hand, analyze a company’s marketing efforts, asking questions like: Does the packaging catch the eye of consumers walking down a crowded aisle? Both are in demand and can offer salaries ranging between $30,000 and $300,000.
There are two ways to roll in this industry. You can be a math whiz, doing all the statistical work and analyzing results. Those folks need strong quantitative and computer skills. The qualitative side involves asking questions and conducting focus groups. These people are personable and listen well. Both types must have strong communication skills.
Break into Market and Marketing Research
Competition for research jobs is fierce, and certain qualifications must be met. For entry-level positions, an undergraduate degree is necessary, with those in statistics and sociology holding more weight. Both subjects provide tools to help understand consumer behavior. “Traditionally, a lot of researchers earned degrees in social science, and then they found out they didn’t want to be a professor,” says Brad Bortner, principal analyst at Forrester Research in Cambridge, Massachusetts. That’s why they end up conducting research, he adds. For senior-level positions, MBAs can signal that the candidate possesses both analytical and leadership skills to employers.
If you’re looking to change careers, Quirk suggests you volunteer by leading a focus group for nonprofits. You can also start on the provider side of research and work your way up to brand name-companies, he says.
Giordano suggests you refrain from working in multiple industries and work toward becoming a specialist in one.
Winning a Market Research Interview
On your marketing resume, present yourself clearly and show how your education and skills make you a good match for a market or marketing research role. Showing you have some level of both quantitative and qualitative skills is helpful, as is your ability to communicate and easily translate data. If expressed clearly, these qualities could help you land the interview.
For junior-level interviews, potential employers will likely test your honesty and ethics, says Bortner. Make sure you are enthusiastic at the interview.
Senior-level candidates should be prepared for case-study questions, he says. The ability to quickly analyze studies will be a requirement.
“Being able to think is useful in any interview,” says Bortner.
Tips to Ace the Interview
- Do Your Research: It’s essential you research the company before the interview. Know current research techniques and the big players in the industry.
- Make Suggestions: Consider what kind of research might be most useful given the challenges the potential employer faces. Be prepared to explain how the results of your research can be worked into the company’s strategy.
- Provide Examples: “If you don’t have war stories of your own yet, arm yourself with stories about companies that have used market [or marketing] research,” says Bortner. Show the potential employer you’re in the know about the kind of research that might improve his bottom line.
Learn more about marketing careers..